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 Several years ago, Nike has a slogan that went "IMAGE IS EVERYTHING". While that may not be 100% true, Image can make or break a business or individual.
When I talk with people about image, I often use the example of 2 painters. Imagine, if you will, that you are going to have your house repainted, and you call a couple of painters for a free estimate. At the appointed time, your first potential painter, Bob shows up, in an old beat up station wagon, in a pair of overalls, with his ladders tied to the top of his roof, and the rear loaded with paint buckets, tarps and brushes. He looks around, gives you a quote, and goes on his way. You, of course are not very impressed with his image, and wonder what kind of a job he would do.
Shortly thereafter, Max The House Painter arrives his new panel truck which is lettered with his business name, phone number and business slogan. Impressed? You bet you are. Since he looks successful, he MUST be successful you tell yourself. Even though his price quote is a bit higher than Bob's, his image has swayed your opinion in his favor and you've awarded him the job and paid him a deposit.
What you failed to ask, was about their respective experience. Bob has been painting his entire adult life, is efficient, honest, and quick. Max is new, just in business, because he thinks it's easy money. He'll tell you he'll be there, but then you are plagued with one excuse after another, about why he can show up that day.
Image isn't everything, but it sure makes a good impression.
So, what kind of impression are you making with your business?
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Posted by Michael on Sunday, March 16 @ 23:57:53 EDT (522 reads)
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| The Most Cost Effective Advertising |
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Over the years, I''ve learned that traditional advertising is a crap shoot, at best, and If you plan on your campaign being effective, you better have a large budget. Those "gurus" with the large agencies will be quick to tell you that it takes about 6 impressions before your potential customer will remember your company or offer. At that rate, you might as well kiss your money goodbye on your initial efforts.
If you are using television or radio, your money is gone the second the ad is over, and you can expect to never, ever reach the channel surfers with this method. Newspapers may produce for a couple of days, but when the paper hit the trash, or the next day's comes out, that investment is gone as well.
By far, the best advertising is one that is reasonable priced and you pay for only once. It keeps working for you, 365 days a year, 24 hours a day, 7 days a week. There are several ways to accomplish this, and one could cost you as little as thirteen cents a day. Every one that has a vehicle and owns a business should utilize magnetic signs or vehicle graphics for the reasons listed above. Magnetic signs are available in many colors, and can be printed with almost anything on them. The only limitation is the space. Notice, the magnet below has all the pertinent information, includes a logo, in is done in 3 colors and has a border to increase interest, visibility and retention.
How many people see your vehicle every day? How many impressions are you losing?
Check out this unsolicited testimonial we received just the other day, about the power and effectiveness of vehicle advertising.
Any questions? Interested in a set? Call me, and let us put your advertising dollars to work for you. Have a wonderful day,
Michael
DATE: August 10, 2007
FROM: Jamie and Carla Flynn
Hi again,
I had to e-mail you about this... less than 10 minutes after I left your shop I pulled into the parking lot of Southern Outfitters on the corner of Star and 231... as I exited the truck a man looks up at the rear window and asks about the veterinary services... I talked with him a few minutes , hand him a card and he heads into the store telling me he is going to give us a call because he needs several animals seen to...
Then as I'm leaving the store a man getting out of his truck looks at mine and asks pretty much the same thing... he has goats, needs several seen to and calls the doc while we are standing there. His call paid for the ad on the window... we are currently discussing what we need on the trailer and the other windows....
Thanks!!!!!
Jamie and Carla
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Posted by Michael on Sunday, March 16 @ 23:35:58 EDT (568 reads)
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